Thomson is using Google+ and Twitter to modernise the holiday experience for its customers. (Oh dear - Ed.)
The holiday company will welcome holidaymakers pre-departure using live Google+ hangouts and invite customers to use a dedicated Twitter
hashtag in-resort to communicate with their iAdvisor.
Thomson is trialling this new way of welcoming customers after research found that holidaymakers are using social networks ahead of their trip to meet other travellers and share information. (What's new there? - Ed.)
Customers travelling to Thomson’s exclusive Sensatori Resort Crete in August will have the opportunity to participate in a Holiday Hangout before they depart. The live video hangouts will give customers the chance to ask their resort based iAdvisor questions about the hotel and local area and get an update on the weather.
They will also be able to tweet questions to their iAdvisor from their sun lounger. All Thomson iAdvisors will be equipped with a tablet to ensure they’re easy to reach wherever they are in the resort. (Unless it's turned off - Ed.)